Challenge
As part of the IAA Big Idea 2016, we were tasked to solve United Way Australia’s marketing issues of little brand awareness, very limited resources and competing with other charities. This would enable them to provide early years support to children at risk of vulnerability.
Solution
FMCG’s sponsor United Way ‘spell out’ their name grammatically correct during the 2018 Back to School period. This directly assists with early learning childhood outcomes and proves to consumers that their brand cares about early childhood education.