Budweiser is brewing for a better America by donating 175,000 mWh of clean electricity derived from Budweiser’s own Wind Farm. This represents a donation equal to the amount of renewable electricity Budweiser uses to produce all the Budweiser consumed in the US.
The Challenge
To create a campaign that will not only identify where and how to best apply this excess clean energy, but also how to communicate the bold initiative. The creative concept should tie back to ‘We raise our Bud to ordinary people doing extraordinary things’ core creative idea.
The Solution
The way we see it, America has paid for this energy …so we believe that America should own it too. As a way of saying thanks, we’re putting the power in the hands of America, giving each person the choice of one of three places to distribute their share of clean energy.